Nowadays, OTT platforms are gaining huge popularity among people.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are well-known examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
There are many reasons why OTT has become popular.
First, users can access many genres in one place, giving them more options.
Films, series, and variety programs can be selected by preference.
Another benefit is its lower cost compared to classic TV services.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Therefore, many viewers are turning to free streaming platforms.
Free platforms supported by ads let people watch without cost.
This is especially attractive to users who care about budget.
FAST services are becoming popular as ad-supported alternatives.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is expected to become a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
Another plus is the wide range of available programs.
On the downside, ads interrupt viewing experiences.
Also, content quality may be lower than paid OTT services.
OTT and free platforms check here are expected to grow further.
Advertising-supported services will likely attract more viewers.
Enjoying content without financial pressure is a strong advantage.
In conclusion, combining premium OTT quality with free access matters.
If both advantages are used properly, users can gain better experiences.
I look forward to seeing how the streaming industry develops in the future.